Our media strategy and its execution will have one key deliverable – its maximum positive impact to ensure financial & educational inclusivity for domestic, migrant workers and their Children – to ensure that goGopalgo through ASHA and the acceptance that children of domestic migrant workers should be economically adopted for their education is an extension to the impactful and positive movement that this Government has started to execute – inclusivity for all Indians. Our media strategy will be based on this.
For now, we are using social media and its reach and in time we will work with our partners as well as their network to utilize all genres of media to communicate our message as well work with media partners to reach out to the domestic migrant workers and their children.
We will be holding workshops for children as well as parents as well as partners and will get the benefit of our alliance partners network again.
